Tom Price
Senior marketing and growth leader for learning & education organisations.
I offer over a decade of experience building strategies, teams and growth across education, learning and academic publishing.
Having operated across five continents and led multi-functional teams of more than 25 direct and indirect reports, I bring a genuinely international perspective to marketing leadership and transformation.
I launched AdvanceED Marketing in July 2026 to bring flexible, contracted marketing leadership to education organisations that want to turn marketing from activity into measurable impact.
Founder & Chief Marketing Officer
STRATEGY
I develop marketing strategies that align with organisational objectives and drive acquisition, engagement, and revenue growth.
TRANSFORMATION
I redesign operating models, strengthen processes, integrate contemporary technologies, and build reporting and attribution frameworks that improve performance.
GROWTH
I connect marketing activity to commercial outcomes through demand generation, product marketing and conversion optimisation.
SELECTED IMPACT
A track record of building strategies that align with organisational objectives, and drive acquisition, engagement, and revenue growth.
€22mÂ
E-commerce
revenueÂ
from €15m
Global education organisation
€8.7mÂ
Marketing-attributed
revenue
from €2m
International education &
learning business
6000+
Qualified leads
annually
45% MQL to SQL
converstion rate
Global education portfolio
20+Â
Products
launched
€3.5m new
annual revenue
Professional learning &
assessment solutions
+27%
Year-over-year
operating margin
improvement
Global Edtech organisation
CAREER HIGHLIGHTS
From global education and academic publishing to EdTech, I’ve built my career leading marketing across international markets, transforming teams and functions, and connecting marketing investment to measurable organisational growth.
Senior Director of Marketing & Brand (Global)
(March 2026 - June 2026)
Director of Marketing (EMEA & UK) (November 2022 - December 2025)
Head of Growth Marketing (EMEA & UK) (November 2021 - November 2022)
Senior Marketing ManagerÂ
(January 2021 - November 2021)
Customer Strategy Marketing Manager (August 2018 - January 2021)
Assistant Marketing Manager
(April 2017 - August 2018)