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Founder & Chief Marketing Officer

Tom Price

Senior marketing and growth leader for learning & education organisations.

I offer over a decade of experience building strategies, teams and growth across education, learning and academic publishing.

Growing up as a third-culture kid across the UK, South Africa and Ghana gave me an early understanding of different cultures, perspectives and ways of working. That international perspective has stayed with me throughout my career. Having operated across five continents and led multi-functional teams of more than 25 direct and indirect reports, I bring a genuinely international perspective to marketing leadership and transformation.

I launched AdvanceED Marketing to bring flexible, contracted marketing leadership to education organisations that want to turn marketing from activity into measurable impact.

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I develop marketing strategies that align with organisational objectives and drive acquisition, engagement, and revenue growth.

STRATEGY

TRANSFORMATION

I redesign operating models, strengthen processes, integrate contemporary technologies, and build reporting and attribution frameworks that improve performance.

I connect marketing activity to commercial outcomes through demand generation, product marketing and conversion optimisation.

GROWTH

As an ICF-trained, EMCC-accredited coach to senior practitioner level, I offer a person-centred approach to coaching to offer individuals a space to address challenges and develop practical approaches to overcome them.

COACHING

SELECTED IMPACT

A track record of building strategies that align with organisational objectives, and drive acquisition, engagement, and revenue growth.

€22m 

E-commerce
revenue 


from €15m


Global education organisation

€8.7m 

Marketing-attributed
revenue


from €2m


International education &
learning business

6000+

Qualified leads
annually


45% MQL to SQL
converstion rate

Global education portfolio

20+ 

Products
launched


€3.5m new
annual revenue

Professional learning &
assessment solutions

+27%

Year-over-year
operating margin
improvement

Global Edtech organisation

CAREER HIGHLIGHTS

From global education and academic publishing to EdTech, I’ve built my career leading marketing across international markets, transforming teams and functions, and connecting marketing investment to measurable organisational growth.

Senior Director of Marketing & Brand (Global)
(March 2026 - June 2026)

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Director of Marketing (EMEA & UK) (November 2022 - December 2025)

Head of Growth Marketing (EMEA & UK) (November 2021 - November 2022)

Senior Marketing Manager 
(January 2021 - November 2021)

Customer Strategy Marketing Manager (August 2018 - January 2021)

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Assistant Marketing Manager
(April 2017 - August 2018)

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